Cookie Statement
Effective Date: March 2, 2026
Last Updated: March 2, 2026
Wizfair LLC (“Wizfair,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on www.wizfairtravels.com and any related websites or online services that link to this Cookies Policy (collectively, the “Site” or “Service”).
This Cookies Policy explains:
- what cookies and similar technologies are,
- what types we use and why we use them,
- how long they last,
- how third parties may use them,
- how you can manage your cookie and advertising preferences.
This Cookies Policy should be read together with our Privacy Policy and (where applicable) our California Privacy Notice.
1. WHAT ARE COOKIES AND SIMILAR TECHNOLOGIES?
1.1 Cookies
Cookies are small text files placed on your computer, phone, or other device when you visit a website. Cookies help websites remember information about your visit, such as your session, preferences, and actions.
Cookies can be:
- First-party cookies: set by Wizfair (our domain).
- Third-party cookies: set by another company (for example, analytics, advertising, fraud prevention, or embedded services).
- Session cookies: expire when you close your browser.
- Persistent cookies: remain until they expire or you delete them.
1.2 Similar Technologies
We may also use technologies that perform similar functions to cookies, including:
- Pixels / Web Beacons (clear GIFs): small image files or code embedded in pages or emails that can record that a page was viewed or an email was opened (and may collect device/IP data).
- SDKs (Software Development Kits): code included in mobile web or app-like experiences that can collect analytics and device signals.
- Tags: snippets of code that help load services or measure performance.
- Scripts: JavaScript or similar code used for site functionality, performance measurement, and fraud detection.
- Local Storage / Session Storage: browser storage used to remember preferences, keep sessions stable, or improve performance.
- Device Fingerprinting / Risk Signals: technical signals (e.g., browser attributes) that help identify suspicious activity and prevent fraud.
For simplicity, we refer to cookies and these similar technologies collectively as “cookies” in this Policy.
2. WHY WIZFAIR USES COOKIES (PURPOSES)
Wizfair uses cookies to:
2.1 Operate the Site and Provide Core Functions
For example, to:
- enable site navigation and essential features,
- keep you logged in during a session,
- maintain shopping/booking workflow steps,
- ensure pages load correctly and securely.
2.2 Security, Fraud Prevention, and Abuse Detection
Travel bookings and payments are high-risk for fraud. Cookies help us:
- detect suspicious activity and automated abuse,
- reduce account takeover and payment fraud,
- protect Wizfair, customers, suppliers, and processors,
- support verification and dispute investigation.
2.3 Remember Preferences
Cookies may remember preferences such as:
- language and region,
- currency selection,
- saved traveler details (if you choose),
- recently viewed itineraries or searches.
2.4 Performance and Analytics
Cookies allow us to:
- understand how visitors use the Site,
- measure traffic, page performance, and errors,
- improve search tools, booking flows, and customer experience.
2.5 Advertising, Marketing, and Measurement (Where Permitted)
Cookies may be used to:
- deliver ads that may be more relevant,
- limit repetitive ads,
- measure ad performance and conversions,
- understand whether marketing campaigns are effective.
Opting out of targeted advertising does not remove ads; it usually means the ads may be less personalized.
3. TYPES OF COOKIES WE USE
3.1 Strictly Necessary Cookies (Essential)
These cookies are required for the Site to function and cannot be turned off in many systems. They are usually set only in response to actions you take, such as:
- setting privacy preferences,
- logging in,
- filling out forms,
- completing booking steps,
- preventing fraud.
Examples of what these support:
- session management and authentication,
- load balancing and performance stability,
- security and risk controls,
- prevention of bot attacks.
Your options: You can disable these in your browser, but some parts of the Site may not work.
3.2 Functional Cookies
These cookies allow the Site to provide enhanced functionality and personalization. For example:
- remembering preferences (language/currency),
- saving selected filters,
- remembering previously entered details in forms (where appropriate).
If you block these cookies, some personalization may not work.
3.3 Analytics / Performance Cookies
These cookies help us understand how visitors interact with the Site. They allow us to:
- count visits and traffic sources,
- identify which pages are most/least popular,
- track performance issues and improve speed,
- diagnose errors during booking flows.
Important: We use analytics to improve the platform. Where required by law, we ask for consent before enabling non-essential analytics cookies.
3.4 Advertising / Targeting Cookies
These cookies may be set by Wizfair and/or our advertising partners to:
- build interest profiles (based on browsing activity),
- show relevant ads on this Site or other sites,
- measure campaign results (e.g., whether you booked after an ad click),
- limit repeated ad exposure.
Your options: You can opt out of targeted advertising as described in Section 7.
4. COOKIE LIFESPANS (HOW LONG COOKIES LAST)
Cookie duration depends on the cookie type:
- Session cookies typically last only while your browser is open and are deleted when you close it.
- Persistent cookies remain on your device until they expire or you delete them.
Typical ranges:
- Essential and security cookies: may last from a session to up to 12–24 months depending on risk settings.
- Preference cookies: may last up to 12 months.
- Analytics cookies: may last up to 13–24 months (varies).
- Advertising cookies: may last up to 13 months or longer depending on partner settings and law.
We aim to use durations that are proportionate to their purpose and legal requirements.
5. THIRD-PARTY COOKIES AND SERVICE PROVIDERS
Some cookies are placed by third parties that provide services to Wizfair, such as:
- analytics providers,
- advertising partners,
- anti-fraud and payment risk vendors,
- customer support tools,
- performance monitoring tools.
These third parties may collect information about your device and browsing activity over time and across websites, depending on their role.
Wizfair does not control third-party cookie technologies directly once placed. However, we contractually require service providers to use data only for providing services to Wizfair and to protect data appropriately.
6. COOKIES AND PERSONAL INFORMATION
Cookies may collect or be linked to personal information such as:
- device identifiers,
- IP address,
- session IDs,
- browsing activity on our Site,
- booking-flow interactions.
When cookie data is linked to personal information, it is treated as personal information under our Privacy Policy.
7. HOW TO MANAGE COOKIE PREFERENCES AND OPT OUT
7.1 Cookie Banner / Consent Tool (Where Available)
If required by law, we provide a cookie consent banner that allows you to:
- accept all cookies,
- reject non-essential cookies,
- customize preferences.
Your choices can typically be changed later by revisiting the cookie settings link (if available).
7.2 Browser Controls
Most browsers let you:
- view cookies stored on your device,
- delete cookies,
- block all cookies or specific cookies.
Here are examples of what may happen if you block cookies:
- you may not stay logged in,
- booking flows may not function properly,
- preferences may not be saved,
- fraud prevention systems may be less effective (which may cause bookings to be flagged for additional verification).
7.3 Opting Out of Targeted Advertising
You can opt out of certain targeted advertising from participating companies using these resources (availability depends on region):
- U.S.: Digital Advertising Alliance opt-out tools
- Network Advertising Initiative (NAI) opt-out
- Your device settings: some mobile operating systems allow advertising identifier controls
- Platform-specific settings: some ad networks allow opt-outs via their own settings
Opt-outs typically apply to the browser/device used and may rely on cookies. If you clear cookies or use a new device/browser, you may need to opt out again.
8. GLOBAL PRIVACY CONTROL (GPC) AND “DO NOT TRACK”
8.1 Global Privacy Control (GPC)
Some browsers allow you to enable Global Privacy Control (GPC), a signal indicating your preference to opt out of certain data sharing for targeted advertising.
Where required by applicable law (including California CPRA), Wizfair will treat GPC signals as a request to opt out of “sharing” for cross-context behavioral advertising for that browser/device, to the extent technically feasible.
8.2 Do Not Track
Some browsers offer “Do Not Track” signals, but there is no uniform industry standard. As a result, we may not respond to all DNT signals. We will reassess if standards change.
9. COOKIES IN EMAILS (TRACKING PIXELS)
Our emails may contain pixels that help us:
- understand if an email was opened,
- understand which links were clicked,
- improve the effectiveness of service and marketing communications.
You can often control email pixel loading by changing your email client settings (e.g., disabling “load remote images”).
10. CHANGES TO THIS COOKIES POLICY
We may update this Cookies Policy to reflect:
- changes in law,
- changes in our vendors or technologies,
- changes in our business operations.
We will update the “Last Updated” date above when changes are posted.
11. CONTACT US
If you have questions about this Cookies Policy or your privacy choices, contact:
Wizfair LLC
Email: info@wizfairtravels.com
Phone: +1(902) 536-7007
Website: www.wizfairtravels.com
