Privacy Policy
Effective Date: March 2, 2026
Last Updated: March 2, 2026
Wizfair LLC (“Wizfair,” “we,” “us,” or “our”) operates www.wizfairtravels.com and related sites, applications, tools, and communication channels (including email, SMS, chat, and phone support) (collectively, the “Platform” or “Service”). We are headquartered in New Jersey, United States.
We value your trust. This Privacy Policy explains how we collect, use, share, store, transfer, and protect personal information when you visit or use our Platform, create an account, request assistance, or purchase travel services through Wizfair.
This Privacy Policy is part of—and should be read together with—our Terms & Conditions. Capitalized terms not defined here have the meaning given in the Terms & Conditions.
PRIVACY POLICY SUMMARY
This summary is a helpful overview. It does not replace the full Policy below.
What this Privacy Policy covers
This Policy explains:
- what personal information we collect and why,
- how we use it to provide travel services and support,
- when we share it with airlines, hotels, payment processors, fraud tools, insurers, and others,
- your rights and choices, including marketing opt-out and privacy rights by region,
- our security and retention practices,
- international data transfers and safeguards.
Why we collect data
We collect and use information to:
- process bookings and payments, issue tickets, and support changes/refunds,
- communicate with you about your itinerary and service updates,
- prevent fraud, chargeback abuse, and unauthorized activity,
- comply with laws (tax, sanctions, regulatory and aviation requirements),
- improve the Platform, including using analytics and AI tools,
- send marketing when permitted (and you can opt out).
Key choices you have
- You may opt out of marketing emails at any time.
- You may manage cookie preferences using your browser and our cookie banner where available.
- You may request access, correction, deletion, or portability depending on your location.
- You can opt out of certain SMS messages by replying STOP.
1. SCOPE, APPLICATION, AND IMPORTANT NOTES
1.1 Scope
This Policy applies to personal information collected by Wizfair through the Platform and through our service channels, including:
- web and mobile browsing,
- account registration and login,
- bookings and payments,
- post-ticketing requests (changes, cancellations, refunds, waivers),
- customer support communications (calls, chats, emails, SMS),
- marketing and promotions.
1.2 Third-Party Services and Supplier Policies
Wizfair is a travel agency/intermediary. Many Travel Services are provided by third-party suppliers (airlines, hotels, rental companies, cruise lines, insurers, tour operators). When you book, your personal information must be shared with them to deliver the service. Those suppliers may process your information under their own privacy practices as independent controllers.
Our Platform may link to third-party sites or redirect you to complete a booking. We are not responsible for the privacy practices of those third parties.
1.3 Business and Corporate Use
This Policy applies to both:
- consumer bookings (individual travelers), and
- business/corporate bookings (bookings made under an employer, agency, or corporate account). If your employer or corporate administrator manages travel, we may share relevant booking and expense details with them as described in Section 10.
2. DATA CONTROLLER AND CONTACT INFORMATION
2.1 Data Controller
Unless otherwise stated, the data controller is:
Wizfair LLC
33 S Wood Ave, Suite 600, Iselin, NJ 08830, USA
Email: info@wizfairtravels.com
Phone: +1(902) 536-7007
2.2 Supplier Controllers
For certain processing (e.g., airline ticketing, hotel operations, payment processing, insurance underwriting), the supplier/payment provider/insurer may act as an independent controller.
3. PERSONAL INFORMATION WE COLLECT
We collect the following categories of personal information, depending on how you use the Platform and what you book.
3.1 Identifiers and Contact Details
This includes:
- your name, email address, telephone number,
- billing and mailing address,
- account username/login identifiers (if you create an account),
- emergency contact information (if you provide it for travel purposes).
Why we collect it: To create/manage your account, send confirmations and itinerary updates, and contact you for service matters.
3.2 Booking, Travel, and Transaction Information
This includes:
- itineraries (flight numbers, travel dates, cities, passenger lists),
- hotel stay dates and property details,
- car rental pickup/return info,
- cruise/tour/activity details,
- changes/cancellations/refunds/credit requests,
- loyalty program numbers (if you provide them),
- special service requests (e.g., wheelchair, meal preferences, assistance needs),
- travel preferences and history.
Why we collect it: To fulfill the booking contract, communicate with suppliers, assist with post-ticketing needs, and support customer service.
<3.3 Government ID and Travel Document Information (When Required)
This may include:
- passport information (number, expiration, nationality),
- known traveler numbers (TSA PreCheck/Global Entry where applicable),
- visa-related data you voluntarily provide,
- identity verification documents (government ID), when required for fraud/risk or supplier compliance.
Why we collect it: Many airlines and international suppliers require this for travel. We may also need it for verification, fraud prevention, or payment risk controls.
3.4 Payment and Financial Information
This includes:
- payment card details (processed through secure payment processors),
- billing ZIP/postal codes, card verification results,
- transaction amounts, payment status, chargeback/dispute records,
- partial identifiers from payment processors (tokenized data).
Important: Wizfair generally does not store full payment card numbers in plain form. Payment processing is handled via PCI-compliant providers.
Why we collect it: To process purchases, prevent fraud, manage disputes, comply with financial rules, and maintain accurate records.
3.5 Technical, Device, and Usage Data
This includes:
- IP address, device identifiers, browser type, OS,
- session activity, time spent, pages viewed,
- approximate location inferred from IP (not precise GPS unless you explicitly allow),
- referring URLs, clickstream data,
- cookies and similar tracking identifiers.
Why we collect it: To secure the Platform, prevent abuse, diagnose issues, improve performance, and personalize your experience.
3.6 Communications and Support Data
This includes:
- emails, chats, support tickets, call recordings (where lawful),
- notes created by agents while assisting you,
- attachments you send (e.g., travel document images you provide),
- SMS messages (transactional alerts, confirmations, service communications).
Why we collect it: To provide support, keep accurate service records, train staff, resolve disputes, and improve service quality.
3.7 Marketing and Preference Data
This includes:
- your subscription preferences,
- your interaction with ads, emails, promotions,
- inferred preferences based on browsing/booking history (where permitted),
- campaign and attribution data (e.g., whether you came from an ad).
Why we collect it: To measure marketing effectiveness and deliver more relevant offers, consistent with your choices and applicable law.
3.8 Fraud, Risk, and Compliance Data
This includes:
- fraud signals (device fingerprinting, velocity checks),
- risk scores and rule triggers,
- sanctions screening results (OFAC or similar),
- chargeback history (where permitted by law),
- internal audit logs.
Why we collect it: To protect travelers, suppliers, and Wizfair from fraud, account takeover, chargeback abuse, and legally prohibited transactions.
4. HOW WE COLLECT PERSONAL INFORMATION
4.1 Information You Provide Directly
We collect information when you:
- book travel or request a quote,
- enter traveler details (including for other passengers),
- contact support by email, phone, chat, or SMS,
- subscribe to newsletters or promotions,
- submit reviews, photos, or comments,
- complete surveys, forms, or promotions.
4.2 Information Collected Automatically
When you visit the Platform, we automatically collect certain information via:
- cookies and similar technologies,
- server logs and analytics tools,
- fraud detection and security systems.
4.3 Information We Receive From Others
We may receive data from:
- suppliers (airlines/hotels) regarding booking status changes,
- payment processors (payment confirmations, disputes, chargebacks),
- fraud vendors (risk signals),
- insurance partners (policy purchase confirmation),
- corporate travel administrators (authorized traveler details),
- marketing partners (campaign performance data).
5. LAWFUL BASES FOR PROCESSING (GDPR/UK GDPR AND SIMILAR LAWS)
Where applicable, we process personal information under one or more lawful bases:
5.1 Contract Performance
To perform the travel booking contract with you, such as:
- processing your booking and issuing tickets,
- providing confirmations and service communications,
- facilitating changes/cancellations/refunds (as permitted).
5.2 Legal Obligations
We process data to comply with legal obligations, such as:
- tax and accounting laws,
- aviation and travel regulations,
- responding to lawful requests by authorities,
- sanctions compliance screening where required.
5.3 Legitimate Interests
We process data for legitimate interests, including:
- preventing fraud, account takeover, and chargeback abuse,
- maintaining Platform security and reliability,
- improving the Platform (analytics, debugging, performance),
- customer service quality and training,
- marketing to existing customers where permitted.
We consider and balance legitimate interests against your rights and expectations.
5.4 Consent
We rely on consent where required (e.g., certain marketing messages, non-essential cookies). You can withdraw consent anytime; withdrawal will not affect processing already completed.
6. HOW WE USE PERSONAL INFORMATION
6.1 Booking and Travel Fulfillment
We use your information to:
- display travel options,
- complete reservations,
- issue tickets and confirmations,
- coordinate with suppliers and partners,
- handle schedule changes and disruption support,
- provide itinerary documents, receipts, and related travel notices.
6.2 Account Creation and Management
If you create an account, we use information to:
- authenticate login,
- store traveler profiles (if you choose),
- save preferences and booking history,
- protect the account against unauthorized access.
6.3 Payments, Billing, and Financial Controls
We use data to:
- process payments securely,
- detect fraudulent payment behavior,
- verify billing identity (where required),
- manage chargebacks/disputes and provide evidence,
- comply with accounting and audit obligations.
6.4 Customer Support and Service Communications
We use information to:
- respond to service requests,
- assist with cancellations, refunds, waivers, exchanges,
- troubleshoot issues and investigate errors,
- keep records for training and dispute resolution.
6.5 Marketing and Promotional Communications
When permitted, we may use information to:
- send promotions, deals, and newsletters,
- personalize marketing based on interests or booking history,
- measure marketing effectiveness and attribution.
You can opt out of marketing at any time. Transactional communications (booking updates, confirmations, security alerts) will still be sent.
6.6 Analytics, Platform Improvement, and Product Development
We use information to:
- understand how users search and book,
- improve user experience and site performance,
- reduce errors, improve conversion, and optimize content,
- create aggregated or deidentified data sets (where permissible) for trend analysis and business planning.
6.7 Safety, Fraud Prevention, Chargeback Defense, and Compliance
We use information to:
- prevent misuse and fraud,
- enforce Terms & Conditions,
- detect suspicious patterns (high-risk bookings, velocity, stolen cards),
- protect Wizfair and partners from financial loss,
- comply with sanctions and legal requirements.
7. ARTIFICIAL INTELLIGENCE (AI), MACHINE LEARNING, AND AUTOMATED PROCESSING
We may use AI/ML systems to improve the Platform and reduce fraud, including:
- ranking/search sorting (e.g., relevance, price, filters),
- travel recommendations (destination or property suggestions),
- flight price insights and alerts,
- chat or virtual agent support and response suggestions,
- content moderation (e.g., screening reviews for prohibited content),
- fraud risk detection and account security.
7.1 Automated Decision-Making
We do not make decisions that produce legal or similarly significant effects solely by automated processing unless:
- you explicitly consent, or
- it is necessary for entering or performing a contract, or
- permitted by law.
Where applicable, you may request human review or contest certain outcomes by contacting us.
8. COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar technologies (pixels, tags, local storage) for:
8.1 Essential Purposes
To enable core functionality such as:
- login sessions,
- booking workflows,
- fraud protection,
- security features.
8.2 Analytics
To understand Platform performance and usage patterns (e.g., pages visited, errors, conversions) and to improve user experience.
8.3 Advertising and Marketing
To measure campaign performance and deliver interest-based advertising where permitted.
Managing Cookies
You can manage cookies:
- through the cookie banner where available,
- via your browser settings,
- by disabling certain tracking technologies (may reduce functionality).
9. HOW WE SHARE PERSONAL INFORMATION
We share information only as necessary to operate the business, complete travel services, and comply with law.
9.1 Travel Providers / Suppliers
We share relevant traveler and booking details with airlines, hotels, car rental providers, cruise lines, tour operators, and related vendors so they can provide the travel service.
9.2 Payment Processors and Fraud Vendors
We share payment-related and verification information with PCI-compliant processors and fraud prevention providers to:
- process payments,
- detect fraud,
- manage risk,
- defend chargebacks and disputes.
9.3 Insurance Partners
If you purchase travel insurance through our Platform, we share necessary information with the insurer/partner to issue the policy and manage coverage. The insurer’s privacy policy governs their processing.
9.4 Customer Service and Technology Vendors
We may share information with vendors who provide:
- hosting, storage, and platform infrastructure,
- customer support tools,
- communications providers (email/SMS),
- analytics and monitoring tools.
These vendors are required by contract to protect information and use it only as directed.
9.5 Business / Corporate Customers (B2B)
If you book through a corporate account or employer arrangement, we may share booking/expense details with:
- your employer,
- corporate travel administrators,
- accounting/expense teams,
as reasonably necessary to administer the travel program and comply with internal policy.
9.6 Legal Compliance and Protection
We may disclose information where we believe it is necessary to:
- comply with legal process or lawful requests,
- protect rights and safety of Wizfair, users, suppliers, and the public,
- investigate fraud, chargeback abuse, or other suspicious activity,
- enforce our Terms & Conditions.
9.7 Business Transfers
If Wizfair is involved in a merger, acquisition, restructuring, or sale of assets, your information may be transferred as part of that transaction subject to applicable law and reasonable protections.
“No Sale” Statement
We do not sell personal information for money. If “sale” is defined broadly under certain laws (e.g., California), certain advertising practices may be considered a “sharing” of data; you may have rights to opt out as described below.
10. INTERNATIONAL DATA TRANSFERS
Because Wizfair is a U.S. company and our vendors and suppliers operate globally, your personal information may be transferred to and processed in countries other than where you live.
We implement safeguards where required, including:
- Standard Contractual Clauses (SCCs) for EEA/UK transfers,
- contractual confidentiality and security obligations,
- encryption and access controls,
- vendor due diligence and risk assessments.
By using our Platform, you understand these transfers may be necessary to complete your travel booking and provide support.
11. DATA RETENTION
We retain personal information as long as reasonably necessary for:
- providing services,
- completing bookings and support,
- meeting tax/accounting requirements,
- defending disputes and chargebacks,
- complying with legal obligations,
- detecting and preventing fraud.
Typical Retention Examples (may vary by law and situation)
- Booking/transaction records: generally up to 7 years (or longer if required for legal/tax reasons).
- Support communications and dispute records: generally 2–7 years, depending on claim risk.
- Fraud/risk logs: generally up to 5 years to protect customers and business.
- Marketing lists: until you opt out, then suppressed (retained as “do not contact” list).
We may retain deidentified/aggregated information longer for analytics and business planning.
Backups may retain data temporarily; we restrict access and delete/overwrite backups on a rolling basis consistent with industry practices.
12. SECURITY
We use commercially reasonable physical, technical, and organizational safeguards, including:
- encryption in transit (SSL/TLS),
- access controls and role-based permissions,
- multi-factor authentication for internal systems where appropriate,
- secure coding and system monitoring,
- vendor security requirements and contractual safeguards,
- PCI-DSS aligned payment practices through processors,
- incident response procedures and security training.
No system can guarantee absolute security. You are responsible for protecting your account credentials and notifying us if you suspect unauthorized use.
If a data incident occurs that affects your rights, we will provide notifications as required by applicable law.
13. YOUR RIGHTS AND CHOICES (GLOBAL)
Depending on your jurisdiction, you may have rights to:
- access your personal information,
- correct inaccurate information,
- delete certain information,
- restrict or object to processing,
- withdraw consent,
- request portability,
- opt out of certain advertising practices (where applicable),
- request human review for certain automated decisions (where applicable).
13.1 How to Submit a Request
Email: info@wizfairtravels.com
We may ask for verification to protect you and prevent unauthorized access.
13.2 Marketing Opt-Out
You may opt out of marketing emails using the unsubscribe link or by contacting us.
Even if you opt out, we may still send essential service communications (booking confirmations, itinerary updates, security notices).
13.3 Cookie Controls
You can manage cookies via browser settings and cookie tools provided on the Platform (where available).
14. CALIFORNIA PRIVACY NOTICE (CCPA/CPRA)
If you are a California resident, you may have the right to:
- request disclosure of categories and specific pieces of personal information collected,
- request deletion (subject to legal exceptions),
- request correction,
- opt out of “sharing” for cross-context behavioral advertising (where applicable),
- not be discriminated against for exercising your rights.
We do not sell personal information for monetary consideration.
Requests can be made via email or phone. We will verify your request as required by law.
15. GDPR / UK GDPR RIGHTS (EEA/UK)
If you are in the EEA/UK, you may have rights including:
- access, correction, deletion,
- restriction, objection,
- portability,
- withdrawal of consent,
- complaint to your supervisory authority.
We encourage you to contact us first so we can resolve your concern.
16. MINORS
Our Platform is not directed to minors as defined by applicable law. We may collect minor information only when necessary for a travel booking (e.g., child passengers). If we learn we collected personal data unlawfully from a minor, we will delete it where required.
Parents/guardians may contact us to request correction or deletion.
17. SMS / TEXT MESSAGE PRIVACY (TRANSACTIONAL)
If you provide a mobile number, we may send service-related texts such as:
- booking confirmations,
- flight updates,
- travel alerts,
- support communications,
- payment reminders.
Message frequency varies. Msg & data rates may apply.
Reply STOP to unsubscribe. Reply HELP for help.
We do not sell your phone number for third-party marketing.
18. SANCTIONS / OFAC, FRAUD, AND ID VERIFICATION
We may screen bookings and payments for:
- sanctions compliance (including OFAC lists),
- fraud risk indicators,
- suspicious transactions and identity mismatch,
- chargeback abuse patterns.
If required, we may request identity verification documentation.
If we reasonably determine that a transaction is prohibited or high-risk, we may refuse service, cancel bookings as permitted, or suspend account access—consistent with our Terms & Conditions and applicable law.
19. REVIEWS, COMMENTS, AND USER CONTENT
If you submit reviews, photos, videos, or comments, those may be publicly displayed (depending on feature design). Do not include sensitive personal information in public content. We may moderate content to enforce our Terms and to protect users.
20. DATA PROCESSING FOR BUSINESS CLIENTS (B2B)
If you are a business/corporate client, or book under a corporate program:
- We may share booking and traveler data with the corporate account administrator.
- We may process data for corporate reporting, duty-of-care communications, expense reporting, and policy enforcement.
- Where required, we may offer or execute Data Processing Addendums (DPA) for business customers.
21. DO NOT TRACK / GLOBAL PRIVACY CONTROL
Some browsers transmit “Do Not Track” signals. Because there is no uniform standard, we may not respond to all such signals. Where applicable, we honor legally recognized opt-out signals (such as Global Privacy Control) to the extent required by law and technically feasible.
22. CHANGES TO THIS PRIVACY POLICY
We may update this Policy to reflect changes in law, technology, business practices, or our services. We will post the updated version on this page and update the “Last Updated” date. Material changes may be highlighted through a notice on the Platform.
Your continued use of the Platform after changes take effect constitutes acceptance of the updated Policy, where permitted by law.
23. CONTACT US
Wizfair LLC
33 S Wood Ave, Suite 600
Iselin, NJ 08830, USA
Email: info@wizfairtravels.com
Phone: +1(902) 536-7007
Website: www.wizfairtravels.com
